Rob DelaCruz
Rob DelaCruz


Certified Functional Strength Coach

Movement Specialist Coaches Week with Julien Pineau

Anatomy Trains for Strength Training Therapists Seminar completed

USAW Club Coach

Mobility & Recovery

Strength & Conditioning Consultant for Your Call Football

Director or Programming

Rob DelaCruz

The "big guy" and co-owner of Vero Strength, Rob is the master behind the class programming. He possesses a deep knowledge of movement and training and his philosophy is to deliver an "effective dose" of strength and conditioning to the general population. He understands the body and human movement and is especially successful at rehabbing those with a former injury.

Rob is known for his calm and direct coaching style and enjoys working with athletes in both technical movements, like the Olympic lifts, as well as lower-skill progressions and modifications. He has coached athletes that range from the general population to CrossFit Games and Regionals competitors to NFL players. Rob has been fortunate to work with and learn from a variety of top-level coaches including USAW’s Mark Canella and Movement Specialist Julien Pineau. His role at Vero Strength + Conditioning is directing and overseeing our coaching staff, coaching group classes, driving programming cycles, and working with personal clients. On top of that, Rob writes the Strong Bull training templates for Cerus Performance, the natural supplement company he co-owns with his wife, Wendy, and former CrossFit Games athlete, Jeff Evans.