When talking to the over-40 crowd about getting in shape, one question I frequently get is, “Am I too far gone?”
Without hesitation, the answer is a resounding, “HELL NO!”
Age is not an excuse to neglect your fitness. In fact, fitness can make you look and feel younger than your biological years. It absolutely gives you quality of life.
Consider some statistics about Vero Strength:
Our 40+ crowd can run, row, jump, lift, carry, and more. The general public views them as anomalies. But here, it has become the norm. Fitness is not just a young person’s game!
Even our coaches reflect our members. While we have coaches in their 20s and 30s, we also have them in their 40s, 50s and 60s. I revealed that fact as I gave a presentation at a fitness conference and the audience was totally intrigued!
When Rob and I started the gym, we were 34 and 33, respectively. Now, at 48, we are even more passionate about health and wellness and delivering it to others, especially those more ""seasoned"" in life.
Our client “avatar” (those who excel at our gym and the type of people we like to work with) are mature people with a growth mindset who are dedicated to working hard.
And much of our communication reflects this passion. I’ve written about Health at Over 60, Muscle as We Age, Strength Training for “Older” People and Optimizing for the Change of Life.
It’s our goal to stamp out the myth that anyone is “too far gone.”
We are all aging. Let’s do it well!
